Citigroup hopes to flood China with credit cards
Updated: 2012-02-12 16:03:13
The financial giant is poised to become the first Western bank to issue its own credit cards on the mainland
The financial giant is poised to become the first Western bank to issue its own credit cards on the mainland
, Home About Us Product News Contact Testimonials Blog Bank Cross Selling in Times of Limited Budgets Posted by Stewart Rose on Mon , February 6, 2012 At Truebridge , we have done research to identify the barriers to cross selling and published the results In a nutshell , we identified the need for banks to shape their image as the place to go for more of their customers’ financials needs beyond deposits and loans . We also highlighted the fact that banks needed to do a much better job in creating referrals . There are several ways that these barriers can be overcome . Why aren’t banks attacking these problems with more force A recent conversation with the president of a community bank gave me a good understanding of their points of pain and it sets up a real catch 22 for the whole
, , Home About Us Product News Contact Testimonials Blog Cross Selling Continues to be a Top Priority of Bank and Credit Union Marketing Posted by Stewart Rose on Mon , January 23, 2012 According to the recent 2012 Bank and Credit Union Financial Marketing Survey developed by Jim Marous of Bank Marketing Strategy and Jeffry Pilcher of The Financial Brand cross selling is at the top of the list of marketing priorities . With fee revenue under pressure from new federal regulation , it is not surprising that generating more revenue per customer is so important . This is nothing new . Looking at this year’s Grant Thornton LLP’s 18th Annual Bank Executive Survey along with previous years’ surveys , you will see that organic growth cross selling has been a top priority for quite some . time It