As the Web has become more mobile, so has Internet marketing. According to the Wall Street Journal, Yahoo! is partnering (on a trial basis) with 4INFO, a leader in text-message advertising, to give Yahoo! the means to incorporate advertising as it publishes its content using text messaging. Apparently, both Yahoo! and 4INFO will be selling [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Dave Cosper Writing Google Places Reviews to Improve Rankings Writing Google Places Reviews to Improve Rankings January 31, 2012 Comments 1 Dave Cosper Articles A business owner recently asked me how to go about building positive reviews in a way that would optimize their Google Maps listing . This is about as provocative a topic as it gets in the Local Search community , I know , but it's also an unavoidable subject worth addressing . Search marketers ponder the same How To question , if for nothing else to try and understand every aspect of local search ranking factors and translate this to practical advice for . SMB's Google Places has become an essential tool in increasing popularity of a business onWeb banner ads are ads that are placed in Web pages and delivered to the Internet by ad servers. These ads are made from JPG or GIF images, from a JavaScript program, or from other software programs like Shockwave, Silverlight, and Flash. These ads often feature video, sound, and animations so that they grab the [...]
Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry. It has been a goal of mine to learn as much as I possibly can from those who know the industry best. In this seemingly short amount of time I have received, and continue to receive [...]If you own a small business, its often hard to compete with the big guys when it comes to Internet marketing. Thats why email marketing is a cornerstone of a successful Internet marketing strategy for small- and medium-sized businesses.
While lead generation is important, email marketing can help to convert leads to sales. Similarly, it can [...]Search engine marketing is very popular because of its many advantages. These include:
* Your website will be optimized for search engine, meaning you will have a global reach and consequently greater return on investment or ROI.
* The Internet has no national, regional, or geographical boarders, and you can sell your goods or services anywhere in [...]
Initially I looked at Google+ the same as other Google social projects like Wave and Orkut. But the more I use Google+ the more I like it. Maybe it’s the network effect because others are using it more too. I often find content and insights shared on G+ that I don’t find elsewhere. While the [...]Even with our spam filters guarding our in box, were still inundated with unwanted email. Theres the eye-rolling medication-related spam (you know what were talking about), the spam from the exotic royal who wants to share his wealth if you only wire him some money, and the hundreds of emails that tell you that youve [...]With Internet advertising and search engine acquisition in the news, its no surprise that Yahoo! is pushing back its annual meeting. Originally scheduled for July 3, the meeting will now be held sometime in late July. Perhaps Yahoo! will find common ground with Microsoft and the two giants will find a mutually beneficial deal.
Bookmark to:
Hide [...]Microsoft didnt succeed in its bid to buy Yahoo!, but the company is going head-to-head with Google by rolling out cash rebates to people who buy products after using Microsofts Live Search.
When online buyers purchase products, they will receive a percentage of the purchase price as a rebate. When their total rebates reach $5, they [...]On May 18, Microsoft indicated that, although it was abandoning its attempt to buy Yahoo!, the company will still seek out ways to work with Yahoo!. Microsoft’s statement said,
In light of developments since the withdrawal of the Microsoft proposal to acquire Yahoo! Inc., Microsoft announced that it is continuing to explore and pursue its alternatives [...]On Thursday, Yahoo’s Chief Executive Jerry Yang attempted to send a clear, feel good e-mail message to employees telling them that the Internet company is indeed executing well its strategic plan to strengthen its “leadership position” in online advertising. Yang also wanted the employees to put aside “the rumors and speculation” and remain focused [...]How excited would you be to return back to work today on this beautiful monday morning? If your name is Jerry Yang, I think you stop and think about this question for a few minutes. The skies may look great outside, but what is the weather like inside Yahoo?
More specifically, how do Yahoo shareholders feel [...]
The 2012 Community Manager Report Community Manager is an essential, yet still uncharted territory for many companies that are expanding their presence on the social web. What should you know about the current state of this position? 67% of Community Managers work for a brand The most popular city for Community Managers is New York [...]
You heard it here first! The Duluth Chamber of Commerce is about to announce an ambitious three track social media marketing conference. “Zenith Social Media Marketing Conference 2012, Tips, Tools, Tactics, & Beyond,” will be held May 23, in multiple locations in our beautiful city. Here’s the cool secret: The agenda was sequenced by aimClear [...]This post is a preview of a new downloadable guide I will be offering for those who pre-order Optimize by March 13, 2012. The full guide will have screenshots, examples and more “SEO Deep Dive” advice. If you want the full, illustrated Content Marketing SEO Troubleshooting Guide, visit OptimizeBook.com to pre-order and subscribe to our mailing list [...]
A deep look at how Facebook ignores the thousands of advertisers despite oodles of advertising revenue incoming daily.
Making the time to execute on a social media strategy can rattle even the most experienced marketers. Unlike traditional marketing, social media marketing can present many different challenges and distractions. According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge. I recently ran a [...]
Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming Don't Waste Time Looking at Web Data Until You Do This Don't Waste Time Looking at Web Data Until You Do This January 23, 2012 Comments Mike Fleming Articles life is about taking action , and if your work is not driving action , you need to stop and reboot . hits and pageviews don't mean anything except that someone came to your site and consumed some content . metrics are a dime a dozen , so how do you know which ones to use They should have the following four attributes . Uncomplex If you want action , everyone involved in the decision-making must easily comprehend . performance Relevant they must be measuring the success objectives that are unique to you and your . website Timely Even the
Online Marketing is all about information. And people. Making connections that solve marketing problems in today’s environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the [...]
Businesses: Raise your hand if you barely cared about Google+ until your SEO consultant called to say now you just have to. While the disproportionate weight Google is placing on + driven results may be unhealthy for SERPs in the short term, opening a relatively easy + door to bomb Google SERPs serves the function of enlisting [...]
Google changed the way search works this week. It deeply integrated Google+ into search results. It's ostensibly meant to deliver more personalized results. But it pulls those personalized results largely from Google services—Google+, Picasa, YouTube. Search for a restaurant, and instead of its Yelp page, the top result might be someone you know discussing it on Google Plus. Over at SearchEngineland, Danny Sullivan has compiled a series of damning examples of the ways Google's new interface promotes Plus over relevancy. Long story short: It's a huge step backwards. The Social Job Seekers The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite. It examines who the job seekers are and how they are utilizing social media to find jobs. Some interesting statistics you may not be aware of: 61% of all employed Americans [...]
Perhaps this has happened to you: You meet someone at an event who encourages you to follow up. So you send an email, make a call or text them, and invite her to connect on LinkedIn. You also friend her on Facebook, add her on Google+, and follow her on Twitter. But even after all that, you're still not sure how to talk to her—and how to get a real response.
Sound familiar? This is the quandary of communicating in a fragmented media age.
My content marketing mentors were marvelous gray-haired men and woman, who cut their teeth during the Mad Men era. They trained me to develop story headlines first by brainstorming quickly through numerous theory statements, choosing the appropriate concept to develop, and then taking time to build out a polished headline. The timeless premise is that [...]
Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years. Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs. When searching [...]