Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Consider the recent numbers:
Twitter experienced an annual growth in 2009 of 1,382%
Facebook now boasts 400 million active users
Every minute, 20 hours of video is uploaded to YouTube
Between blog posts, Facebook status updates, tweets, [...]
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Deeply rooted in the same keyword research that advises SEM, nestles the discussion of classic query types and user intent. This conversation has bubbled under the online marketing industry for nearly a decade, continuously evolving in both sophistication and scope. The reason is obvious. Leveraging search terms common to consumers is only half the battle- now [...]
Last week, I was in Las Vegas for the LeadingRE annual conference and marketing technology event speaking on social media and SEO strategies for real estate professionals. It’s always interesting to see where different verticals are at with their willingness to embrace social channels, and I’m pleased to report [...]
It’s been a while since our last Google Global update. We’ve been kicked into gear by the forceful upgrade of Firefox to 3.6 lately too. For those of you who have been holding off upgrading Firefox to the latest and greatest version so you could continue to use Google Global, the wait is over. Today [...]
A typical situation for many marketers when it comes to social networks is this: Setup LinkedIn profile, check. Corporate LinkedIn page, check. Facebook profile, check. Facebook Fan Page, check. Twitter account, check. Corporate blog, check. Check check check!
But where’s the buzz? Where are the fans, friends, followers, comments, links, traffic, search engine rankings? Where’s [...]
If you were in the standing-room only crowd for the SEMpdx SearchFest 2010 keynote on March 9, I don’t have to tell you it started off with a bang. And a Bing. If you weren’t there, put it on your docket for next year. Now. In its fifth year, Portland’s SearchFest was all grown up.
Expanded [...]
We're at the very beginning of a major shift in how we find, consume and interact with information. If the 2000s was the Google decade, then the 2010s will be the Facebook decade.
A great photo can really add a lot of flavor to a blog post and in our own analysis at Online Marketing Blog as well as with clients, including quality images with a blog post can boost traffic and referrals 30-50%. To make posts more personal, I try to use my own photos as [...]
Search Engine Strategies New York is an annual conclave of rare depth and importance. In search marketing, channels evolve at blazing speed and staying relevant is an intense and ongoing process. As part of our commitment to stay cutting-edge-current, aimClear team members hit the road for about 80 days of training each year. SES New [...]
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.
The changing nature of social media marketing and [...]
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) [...]
Google is planning to test ultra-high speed broadband networks and is considering Duluth as a trial location, among others across the country.
Google Fiber, so you’re considering a move to Duluth…? Join the club. In 1982 I first came to visit. Then after a decade-long love affair with the Boundary Waters Canoe Area (BWCA) to [...]
Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if these recent advertising efforts are any indication, the boat = still missed.
Paid Search Bullseye [...]
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.
LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. [...]
<FACEPALM> In the past we’ve attended major industry conference-shindigs as one big live-blogging family. But dude, the aimClear team is expanding. Our 2010 conference agenda and travels to and fro might damn near pull us apart at the seams if we all went. In this quarter alone some of us will be returning from SXSW while others [...]
Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest palindrome, former head of computational sciences research at NASA, ballet dancer, current director of research at Google, & a human being.
SMX [...]
Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people are ultra DumbPants month-punchers & need additional research guidance in order to find the highly targeted keyword permutations, relevant stemming topics & [...]
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this [...]
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started.
Ah, back to a full sized Logitech keyboard and [...]A lengthy and detailed post, that goes into quite a bit of detail on the subject of the Google AdWords Quality Score and methods on improving Quality Score. This post details the reasons behind Quality Score, the detailed Quality Score factors as well many ways to improve on each of the many factors. It also goes into detail on how to troubleshoot the most common QS problems and defines the subtle nuances that go into finding the Quality Score sweet spot. On Saturday, the 23rd of January, I attended an online PR workshop run by Damien Mulley from Online PR Company, Mulley Communications. I’m a little late to the party, but that’s only because I had to rush out and buy seasons 1-6 of The West Wing and watch them all back-to-back. Thanks Damien!
The Workshop
The course [...]Want to meet with us in 2010? The Redfly team will be traveling the globe to attend a wide verity of Internet marketing and blogging events in 2010. Why not get in touch if you're at any of the same events or even nearby and we can go for coffee or just shoot the breeze?The single biggest challenge marketers face in the next 10 years is attention scarcity. Bank on it.