TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference. Tickets for this event “sold out” within a few hours and there are over 100 people on the waiting list. Thanks to conference founders Melissa Berggren, Arik Hanson, Suzi Magill and Katie Schutrop, it’s already one hot event. The date [...]
Look at what Old Spice man started. Tipp-Ex have gone and taken the idea one step further.. This is 
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did [...]
I was reading a copy of the Inc. 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was “penalized” right before the Holidays for paid links. He estimated the revenue loss due to plummeting organic search visibility at $4 million in sales. Now [...]
How do you win a race? Is it down to skill, training or a great pair of trainers? Whether it’s a q
Socrates and his buddies were really on the ball– 2,500 years later, most (if not all) instances of personal and professional success really require you to “know thyself.” Understanding who you are and what value you provide to your target audience is a pivotal step towards mastering the market. However, this keen awareness must extend beyond just [...]
My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my [...]
OpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones. Watch as Brian talks about the [...]
Have you ever wondered if social media marketing has gone too far and if it is just a waste of time 
At the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp. I caught [...]
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed! The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in [...]
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Search Engine Marketing Internet Search Engines Search Engine News Search Engine Guide Mike Fleming PPC Testing Made Easier with AdWords Campaign Experiments PPC Testing Made Easier with AdWords Campaign Experiments August 27, 2010 Comments 1 Mike Fleming Articles If you take your PPC campaigns seriously why wouldn't you you're always testing Always . nbsp It's the only way to accomplish long-term growth and gain insights that will translate into all of your other marketing channels . nbsp One problem that has been inherent since the beginning of PPC is the inability to do true A B split-testing with variables like keywords , bids , ad text , ad groups , match types , dynamic keyword insertion , . etc Yes , you could test them , but only by comparing metrics from different time periods
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own [...]Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine [...]
By now, you’ve probably caught wind of this thing called “Facebook Places.” In fact, unless your entire last week was consumed by SES San Francisco or Affiliate Summit you may have read, with bated breath, live blog coverage from Facebook HQ in Palo Alto, CA. It was there CEO Mark Zuckerberg addressed a crowded room that, [...]
Last week the West Coast SES Conference and Expo moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone. As part of Connected Marketing Week, SES included a great mix of sessions. In [...]Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session. Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting Guillaume [...]
Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addressed. But how can you do this on landing pages when you only have seconds to establish trust? Tim Ash, SiteTuners CEO [...]
What’s the quickest way to catch a fish? Offer the right bait. What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’ What’s the quickest way to get you to read this post? By diving right in to the top 5 tips shared: Your conversion goals must [...]Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in the future? In writing his next search marketing book (due in the fall) Search Engine Strategies’ Mike Grehan explored these [...]
For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship. The future may be a stream with the authenticity of the social web [...]
Ultimately, to measure Search Engine Optimization (SEO) success, you aren’t necessarily looking at individual metrics – you are looking for a connection between the metrics – and the resulting affect on revenue. If my lead seems to negate the name validity of the SES San Francisco session, ‘Meaningful SEO Metrics,’ it is completely unintentional. Moderated [...]