Inside story of Puppy Bowl’s big social media splash
Updated: 2012-02-10 19:38:21
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now How should TV newsrooms break stories on Twitter Inside story of Puppy Bowl’s big social media splash Posted by Natan Edelsburg on February 10, 2012 Tweet Super Bowl Sunday can be enjoyed without ever watching a second of football . Even if you’re not excited to see the New York Giants destroy the New England Patriots for the second time , you can tune into one of America’s favorite events of the year , Animal Planet’s Puppy Bowl who’s recent press release is the funniest I’ve ever read . Animal Planet’s Puppy Bowl VIII has reported some extremely impressive numbers on how they leveraged social on a day when everyone assumed all eyeballs were on a football game . An hilarious
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now How should TV newsrooms break stories on Twitter Don’t miss the best Social Media Week panel Posted by Natan Edelsburg on February 10, 2012 Tweet Social Media Week is back , and it’s bigger and more globally spread than ever before . Lost Remote specifically myself will be moderating the leading social TV panel in New York Social Media Week Advisor Peter Himler has organized an impressive group of panelists on both the network content side and social TV startup side . We’re extremely curious to hear in person how some of the top movers and shakers in this business are planning the year ahead . If you’re in NYC on Thursday , February 16th at 10am , don’t forget to stop by the Hearst
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now How should TV newsrooms break stories on Twitter How should TV newsrooms break stories on Twitter Posted by Cory Bergman on February 8, 2012 Tweet Sky News and BBC are both in industry headlines this week for changes to their social media policies that ensure reporters and editors alert the newsroom before breaking news on Twitter . The BBC explains When they have some breaking news , an exclusive or any kind of urgent update on a story , they must get written copy into our newsroom system as quickly as possible , so that it can be seen and shared by everyone both the news desks which deploy our staff and resources like TV trucks as well as television , radio and online production
When WSB-TV's Monica Pearson announced her retirement on Monday after 37 years on the air, it was big news for Atlanta. After all, she worked through seven presidencies and six Georgia governors, and the state's population doubled during her tenure. WSB not only splashed the news on air, but on social media -- "Monica" even became the #2 trending topic on Twitter nationwide.
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now How should TV newsrooms break stories on Twitter Social TV startup Flingo receives 7 million in funding Posted by Natan Edelsburg on February 7, 2012 Tweet We wrote about Flingo in November and learned that BitTorrent cofounder Ashwin Navin had built a company that develops smart TV apps across multiple platforms . Navin hinted at some big social TV announcements that his company would make , and they launched with A+E Networks to make your remote more . social Now the San Francisco-based company is the latest social TV startup to raise a large chunk of cash . August Capital is placing their bets on this company’s success , and we think it’s a good one . Major social TV innovations
For the Super Bowl, the connected TV marketing company CTV Advertising conducted a survey. It worked with ten heavy-consuming TV viewers ("couch consultants") around the country, and asked them to fill out questionnaires before and after the game about "companion applications," with an emphasis on synchronized advertising. And the results are in:
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now How should TV newsrooms break stories on Twitter Super Bowl will be a big second screen moment Posted by Cory Bergman on February 3, 2012 Tweet : Note Make sure you’re following lostremote for our live-tweets during the Super Bowl for the best social media moments during the . game Nearly 60 percent of mobile phone users will be checking their devices during the Super Bowl , according to a new survey by Velti and Harris Interactive . And about half 47 of all viewers say they expect to check up to 10 times during the game . There’s no going back now from the fact that the Super Bowl is truly a two-screen experience , 8221 said Krishna Subramanian , Chief Marketing Officer of . Velti
THE HOME OF SOCIAL TV Home Charts Leaderboard Second Screen Apps Research TV Jobs Events About Popular : now How should TV newsrooms break stories on Twitter Inside look at how Logo’s RuPaul’s Drag Race’ is using Tumblr Posted by Natan Edelsburg on February 3, 2012 Tweet Logo , the entertainment network for savvy and trendsetting adult viewers from Viacom Inc . has had some big social TV successes with it’s highest rated show , RuPaul’s Drag Race For the fourth season of the ultimate drag queen” reality show , the network has developed a multi-legged social media blitz to compliment the linear launch . Highlights include a fantasy football-like game on Facebook , live Tweeting with cast members past and present during show premieres , Tweets from fans displayed on TV during show premieres