
About Mission Statement History Advisory Board Staff Sponsoring Institutions Blogs Leadership 3.0 Blog OJR : The Online Journalism Review News for Digital Journalists Seminars Speakers How to Apply Training Resources Multimedia Training New Media Resources Contact OJR : The Online Journalism Review November 17, 2009 Can Bottled Water Save Journalism Online By Brian McDermott 4 comments Archive Link The October 20 survey was depressing and unsurprising news . Approximately 1,820 Brits out of 2,000 that's 91 percent told Lightspeed Research that they would never pay for news online . Online it should be free , said 19-year-old Shauna O'Brien , an economics major at the University of Massachusetts , Amherst . In the fatalistic gloom of the news industry , Shauna's words and the British survey reinforce what a long string of failures , from Times Select to Salon Premium , have shown anecdotally : people just won't pay for Web news . Paired with stubbornly low online ad revenues and a high demand for news online , many news organizations find themselves cornered into a budgetary free-fall . The conventional wisdom is that changing this equation is impossible . This is the Google